whoisjose

Jose Luis Caicedo

WordPress Developer  •  Strategy and Planing Specialist on Digital Marketing

Serial entrepreneur with strong leadership, innovation and strategic skills. Over 10 years of experience in tech industry. CO-Founder of SJ Social Media, a 100+ employees Marketing development company with over 1,000 corporate clients in 12 different countries.

PORTFOLIO

Featured Work


Amazon Web Services
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AMAZON AWS (2017, 2018, 2019)
GETSCREENSHOT
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GETSCREENSHOT (2019)
WAVEGUIDE (2018, 2019)
LIFX
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LIFX CHROME (2016, 2017)
COVERPOCKET
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COVERPOCKET (2016)
PROCORE (2016)
EDUCATIONAL DOME
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EDUCATIONAL DOME (2014)
SAZHIMI
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SAZHIMI (2014)
SAVING HEARTS
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SAVING HEARTS (2015)

Other Work


INSTA-BACK
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INSTA-BACK (2016)
AGE-INSIGHT
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AGE-INSIGHT (2015)
THE LAST EGG
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THE LAST EGG (2013)
AAO (VR GAME)
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AAO VR GAME (2013)


DESIGN RESEARCH & EXPLORATION


THE SCORE BUG  
FUNNEL OPTIMIZATION  

DESIGN PROCESS


Job to be Done

“People do not want a quarter-inch drill, they want a quarter inch hole”. The JTBD theory establishes that in order to create an innovative / disruptive product you should focus on the job itself rather than the product or the customer. I use the JTBD theory in my design process as an analysis driver to dissect complex problems and generate simple solutions.

Five Stages Design

IDEO published an essay at CHI '95 titled "Interaction Design at IDEO Product Development". The interaction design methodology proposed in this essay, describes a very open-ended and fluid process that doesn't overindex on finding a solution but rather understanding a problem. I adapted this methodology and have been using it as the backbone of my own design process.



AWARDS AND RECOGNITIONS


ANDI Entrepreneurship National Award
·
Winner
2011

Saber-Pro National Test Undergrad Education
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Best Institution Score
2012

IndieCade Games
Festival
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Finalist
2014

Iberoamerican Awards
of E-Commerce
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Jury
2015

The Global Good Fund Fellowship
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Evaluator
2015 / 2016 / 2017 / 2018

GitHub Pages Website
Promo
·
Featured Portfolio
2016


ABOUT

I'm jose Luis Caicedo, a Strategy and Planing Specialist on Digital Marketing and Product Professional with a proven track record of designing and shipping high-value software solutions.

I have 10 years of experience helping different companies to define and Planing on Digital Marketing.

Currently building Analyt.I/O, a SaaS software initiative focused on high quality Marketing Digital experience. Before that I was with Google Cloud, where I was designing world-class user experiences for Cloud-Based Developer Tools that increase developer productivity and accelerate the process of shipping code. Previously, I worked in multiple tech verticals like Enterprise Software / SaaS (Procore), InsureTech (Coverwallet & Coverpocket), E-Commerce, Unified Communications (Contactive), Market Research Tech (Usuallee) and more.

I hold a Bachelor's Computer Science and Engineering from Massachusetts Institute of Technology and a master's in Business Administration from Florida International University.

GET IN TOUCH

Interested in my work? I'm open to discuss ideas and professional opportunities. Drop me a message via Messenger or send me a direct email.